Online Editorial Office
The online editorial team is the first contact for all digital media and channels. We provide support and advice in the areas of social media, website and video, and provide specifications for online content. We find the appropriate digital communication channels for the university's various goals and target groups.
Contact
In general: team-pressestellefh-aachen.de
Website/TYPO3 support: wwwfh-aachen.de
Bayernallee 11
Room 05012
52066 Aachen
Website
- TYPO3 support
We use the content management system TYPO3 to design the website of FH Aachen. All content is maintained decentrally by the respective institutions. We advise all TYPO3 editors on the layout of their websites.
To the Help Centre - Editorial guide
For the editorial maintenance of the website, we provide all TYPO3 editors with our editorial guide with step-by-step instructions on how to use TYPO3.
To the editorial guide (login required) - TYPO3 training courses
In order to access TYPO3, editors need to know how to work with TYPO3. We regularly offer training courses on working with TYPO3 and writing for the web.
To the training courses (login required) - Translations of the website
We ensure that our website is completely translated into English.
More about translations
Social Media
- Supervision of the central social media channels
We supervise the central FH channels on Facebook, Instagram and YouTube:
To the FH Facebook channel
To the FH Instagram channel
To the FH YouTube channel - Social media operating agreement
To ensure responsible use of social media, an operating agreement applies to everyone in charge of social media. With the help of internal and external advisors, we help answer legal questions. We also provide a netiquette, Declaration of Consent for photo and video sharing, as well as editorial schedules and conditions of participartion in contests.
To social media section in the download centre (login required) - Online Ad Support
We run ads on Facebook and Instagram as well as Google, including YouTube. Would you like to place online ads for your institution? Please feel free to contact us.
Video
- Production of central FH videos
We are responsible for and accompany the production of central videos from the organisation to the final product. - Support for decentralised video production
Would you like to create a video for your PR work? We advise you on finding ideas, setting goals, commissioning agencies and distribution. All videos must be produced in the FH corporate design and approved by the Rector through us. You can find the style guide including templates, guidelines on how to deal with videos as well as further assistance in the download centre.
To the download centre - Agency Relations
Do you need an agency for the production of videos or other multimedia content? Feel free to contact us!
Support and Production Times
Conception, Consulting and Support of the Internet Presence
Production time: 3-4 weeks
Costs: None
Services provided by the online editorial team:
Analysis of the page structure and image as well as text integration on the website. Support in creating the website. Advice on target group-specific preparation of information and online texts (SEO).
Services of the contact person(s) in the faculty or the institution:
Implementation by the corresponding web editors in the faculties and institutions.
Advertisements on Facebook, Instagram, Google and YouTube
Production time: 4 weeks
Costs: The cost calculation is discussed in an initial meeting.
Service provided by the online editorial team:
Advice on the conception of online advertising campaigns as well as target group and target definition of the advertisements. Advice on finding suitable platforms and measures as well as on creating and placing advertisements for marketing staff of the faculties.
If necessary, creation and placement of the advertisements.
Service of the contact person(s) in the faculty or the institution:
Supply of content and, if necessary, image material.
Announcements of Events on the FH Aachen Homepage and Social Media Channels
Production time: 2 weeks
Costs: None
Service provided by the online editorial team:
Placement of the event on the homepage in the events calendar and posting of an announcement on Facebook and Instagram.
Service of the contact person(s) in the faculty or the institution:
Provision of all necessary content and information, as well as (at best) images and a first draft of the text. The final text formulation is the responsibility of the Department of Public Relations and Marketing.
Advice on Film Productions From an External Agency
Production time:
At least 3 months before planned release date: Initial discussion on cost calculation and general advice on production.
Acceptance and release of the film: 4 weeks
Upload on the social media channels: 2 weeks
Costs: Costs for the external agency
Service provided by the online editorial team:
Advice on conception, procurement process, agency search and distribution of the films
Service of the contact person(s) in the faculty or the institution:
Budget planning, communication with the agency, coordination of deadlines, organisation of filming permits, conception of film content
Downloads
Nach dem Login können Beschäftigte die Social Media Guidelines, Einverständniserklärungen, Templates für Videos sowie weitere nützliche Dokumente im Umgang mit den sozialen Medien herunterladen.
