occupational fields

In the highly competitive environment of the creative industry, the agency's design team that does not develop individual parts of the overall picture at the client's request is at the forefront. Agencies recognise the challenges and develop the communication strategy. They have the experience chain, the possible contact points, the entire communication world and the creative spectrum in mind. What does this mean for the individual designer? The task is to incorporate the specialised discipline into the workflow with confidence and competence. That is a duty. The freestyle is when you raise the overall result of the team to a top level through interdisciplinary thinking and at the same time always keep social and ecological aspects in mind.

Career prospects in the field of communication and product design are diverse - the typical profession with its "carved-in-stone attributes" is very rare today. For designers, this means that the market is subject to constant change, depending on unpredictable factors such as technological progress or the economic situation.

The aim of the degree programme is to develop a designer personality that is able to find its way in any market. This includes independence, which enables graduates to move confidently on the labour market, whether freelance or employed.