Marketing
FH Aachen's university marketing consists of two areas: strategic and operational marketing. The Marketing team is also responsible for media design/corporate design.
University Marketing is thus the first contact for degree programme marketing and campaign planning, as well as in the operational area for the FH shop, give-aways, advertisements, sponsoring by the FH and PR images. For questions about corporate design and media design, our Design team is the first point of contact.
Strategic marketing
- Degree programme marketing
Do you need support with advertising your degree programme? We would be glad to advise you in cooperation with the faculty marketing and consider target group-specific and targeted measures that could be successful for the advertisement of the degree programme. We will be happy to support you in the implementation. - Campaign planning
We are happy to support you in campaign planning and work with you to find the right marketing measure for your target group and your goal. Feel free to send us your idea for a campaign and we will exchange ideas.
Operational marketing
- Shop
We are FH Aachen - and we are proud of it! If you want to show it, you'll find a selection of clothing and accessories in our FH Aachen shop. Take a look: www.fhac.de/shop - Give-aways
We design and order give-aways across the university. The majority of our give-aways are sustainably produced. Do you need giveaways for trade fairs or university promotional events? Feel free to contact us - we will advise you and provide you with a give-away package accordingly. You are also welcome to ask your faculty, we regularly provide them with a basic stock of give-aways. - Advertisements
Whether in print magazines, online magazines or on portals - if you would like to place an advertisement there, we are the right address. In cooperation with the online editorial team, we take care to choose the right channels and the right content for your (online) marketing. - Sponsoring by the FH Aachen
We are happy to support projects, provided they meet our objectives and appeal to our target groups. Just ask us. - PR images
Do you need up-to-date PR images? Feel free to contact us. Within our photo project we are happy to create new photos for you according to your wishes. However, you may already find the right picture among our existing PR pictures. The link to the pictures is visible for FH employees after login.
Design / Corporate Design
Für alle Fragen zur Mediengestaltung und zum Corporate Design wenden Sie sich bitte an unseren Bereich Gestaltung.
Support and Production Times
Degree Programme Marketing & Campaign Planning
Production time: 8 weeks
Costs: Varies depending on the measures
Service provided by the marketing team:
Target and target group consultation, development of measures. Depending on the measure, support in implementation
Service provided by contact person(s) in the faculty or the institution:
Implementation of faculty-specific measures
Compilation of Give-Aways
Production time: 2 weeks
Costs: None
Service provided by the marketing team:
Selection and dispatch of give-aways from the FH Aachen, e.g. notebooks, ballpoint pens, highlighters, etc., for external persons.
Service of the contact person(s) in the faculty or the institution:
Information on the number of give-aways required and when they are needed
Advertisements
Production time: 8 weeks
Costs: The cost calculation will be discussed in an initial meeting.
Service provided by the marketing team:
Advice on the conception of advertisements as well as target group and target definition of the advertisements. Advice on finding suitable platforms and measures as well as on creating and placing advertisements for marketing staff of the faculties.
If necessary, creation and placement of the advertisements.
Service of the contact person(s) in the faculty or the institution:
Supply of content and, if necessary, image material.
Contact
© FH Aachen
Katja Mankiewicz
University function
MarketingreferentinRoom 05016
52066 Aachen
